feedback is not a "Gift"

When we give feedback wrapped as a "Gift", we actually do disservice to our receiver. We sugarcoat what we really want to say but don't. We don't want to upset the receiver because we fear our relationship may suffer. We want to be nice and don't want to have a difficult conversation. Deep inside our own hearts, we know ourselves better than anyone else. If it is true then we are dealing with our own insecurities.

If you really care about someone, and want them to improve, have a very honest conversation. Don't be emotional. Feedback should be fact based. The most important  element of the feedback is to provide actionable guidance and pointers. This is the real "Gift".